the power of social

With the data revolution upon us, it can be overwhelming to ingest all that social media data has to offer. Working as a digital marketing analyst in the entertainment industry I’m working with all types of social media data streams on a daily basis and help people overcome this problem.

In an article from the Salesforce Marketing Cloud blog (http://bit.ly/21Qo7hP) they describe the two types of social data. The first being social listening and sentiment, who is talking about you or your brand and what are they talking about? The second type is actual audience data from a social profile. Basic demographics about who the customer is. They go on to explain how to mine social data in a trustworthy way, whether it’s asking customers for the correct information in their profiles or gaining trust to become an admin on a Facebook or Twitter page etc. Understanding the different types of social data and how to get it is key.

This second article goes deeper into making informed decisions using social data (http://bit.ly/1VQUzAT). Similar to the social listening and sentiment data streams mentioned in article 1, Hoovers mentions really understanding and identifying the customers wants and needs. Once you understand the needs you can do more personal marketing to the customer by listening and identify and revealing trends.

The common theme with social media data is to get an inside look at who your audience is, by doing that you can gain insights to develop your digital marketing/advertising strategies.

1. Become a Page Admin..

….or analyst. If you have a trusting relationship (or you already manage a brand page) dig into the native insights within the social platforms. 3^rd party applications cannot always provide you the deep level demographics or data you get as someone who has direct access to the page.

2. Research the Competition

Some of the best insights can come from not looking in the usual place. By including your competition in your social listening queries you can find out what the broader target market is talking about and use word clouds and sentiment to see the scope of the brands within the industry together.

3. Build an Influencer Network

Whether it’s from social listening or from the page insights be sure to find and interact with influencers to your brand social pages. Whether it’s loyal twitter fans who tweet you daily or a high profile social influencer with x number of followers, find ways to engage them and build out your social reach.

There are unlimited possibilities when it comes to big data. Take advantage of what tools are out there. People will always be talking about you or your brand, it’s up to you to use that data to amplify your audience.

Sometimes content appears that is just…EVERYTHING.

On a daily basis, I get the question “what do you do?” from friends, family and even coworkers. Social Media Analytics is not exactly the easiest to explain and even though “Big Data” is a popular buzzword, most people don’t understand it. Well, thanks to Viacom Velocity, there is now an extremely entertaining Lonely Island-esque video I can share that helps illustrate a bit of my day-to-day in a musical way.

The Fat Jewish stars as “Big Data” in this clever rap music video along with Todrick Hall, who always adds some flair. While I can probably count on one hand the people who will enjoy this video and the clever data jargon as much as me, I still think it’s worth the share.

ENJOY!!!

source: AdWeek.com

Hello Everyone! I’ve decided to start this blog to share my thoughts and opinions about the world of social media. Whether it be some unique or fascinating marketing strategy, or just some silly viral content. While my daily job involves a more data driven and analytical mindset, I’m truly captivated by all the creativity I stumble upon. In the true spirit of social, I promise this will be fun…and if it’s not? Well, you can tell me. 🙂